@foursquare predicts near field communication will become mainstream. Love that I have a Nexus S! #checkins #SXSW

14 March Permalink

@foursquare says “You cant plan too far in advance because new things are being invented every day. 5 years ago the iPhone didn’t exist.” #checkins

14 March Permalink

some excellent copywriting tips from @Groupon #SXSW

13 March Permalink

Most marketers overestimate the likability of their brands. #SXSW

13 March Permalink

There is an ocean of marketing crap. People are ignoring it. So either avoid it entirely + make something w creative merit or ruthlessly parody the crap. #SXSW

13 March Permalink

Deep creative content without a sales pitch (like Groupoupon, the Groupon Guide, G-oodies) each share something about the brands beliefs. #SXSW

13 March Permalink

Learning the ins and outs of Groupon’s quirky biz culture: Michael’s Room, Groupo the Bargain Bird #SXSW

13 March Permalink
RGA’s new model. #SXSW “Traditional agencies are obsessed with storytelling and emotional, metaphorical branding. But that’s only half of what defines a brand.”

RGA’s new model. #SXSW “Traditional agencies are obsessed with storytelling and emotional, metaphorical branding. But that’s only half of what defines a brand.”

13 March Permalink

“PLAY is irrational— The unexpected makes it better. STORYTELLING is narrative and somewhat predictable.” #SXSW @RGA

13 March Permalink

sxsw location 2.0 is personalized locations throughout the world. When virtual enhances real world.

13 March Permalink

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What makes people tick?...What's next in culture?...How should brands behave?

You know how creatives have notebooks full of ideas, looking for the right client? Well, so do planners. So we decided to build the stash.

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We’ve just started building, so it’ll take a while to gather the insights in one place, and it will be continually growing and developing. You can dig for an insight by topic or theme, and you can also add your own.


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