@foursquare predicts near field communication will become mainstream. Love that I have a Nexus S! #checkins #SXSW

@foursquare says “You cant plan too far in advance because new things are being invented every day. 5 years ago the iPhone didn’t exist.” #checkins

some excellent copywriting tips from @Groupon #SXSW

Most marketers overestimate the likability of their brands. #SXSW

There is an ocean of marketing crap. People are ignoring it. So either avoid it entirely + make something w creative merit or ruthlessly parody the crap. #SXSW

Deep creative content without a sales pitch (like Groupoupon, the Groupon Guide, G-oodies) each share something about the brands beliefs. #SXSW

Learning the ins and outs of Groupon’s quirky biz culture: Michael’s Room, Groupo the Bargain Bird #SXSW

RGA’s new model. #SXSW “Traditional agencies are obsessed with storytelling and emotional, metaphorical branding. But that’s only half of what defines a brand.”

RGA’s new model. #SXSW “Traditional agencies are obsessed with storytelling and emotional, metaphorical branding. But that’s only half of what defines a brand.”

"PLAY is irrational— The unexpected makes it better. STORYTELLING is narrative and somewhat predictable." #SXSW @RGA

sxsw location 2.0 is personalized locations throughout the world. When virtual enhances real world.

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What makes people tick?...What's next in culture?...How should brands behave?

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